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Aside from fortifying an Internet presence, an enterprise website also serves as a hub that does far more. From conveying brand messaging and value propositioning to attracting visitors and capturing leads, the website is an epicenter to business prosperity. However, to attract potential customers to your enterprise site and to keep existing visitors returning, you need comprehensive SEO Strategies methodically designed to take on the competition.
SEO, however, is constantly evolving. It is imperative to keep up with SEO trends to secure your place at the top of the search engine results pages (SERPs),
Battling Google’s Algorithms
There’s no denying how powerful and smart Google has become, making SEO a staggeringly complex process. Google’s algorithm updates are accelerating at such tremendous speeds that many sites are left struggling just to keep their footing.
There are two faces to these constant changes: on the one hand, Google is protecting the integrity of its SERPs from unethical SEO practices and black hat techniques that exploit the existing algorithms, the outcome is allowing relevant sites can shine. On the other hand, the same updates make it difficult for websites that do not have comprehensive SEO strategies stewarding their organic search presence to rely on organic search in continually ranking higher in the SERPs.
A quick Google search will show paid ads, videos and images at the top of the SERP instead of organic listings. To secure a spot in the SERPs, some websites are compelled to pay. Paid search, however, does not always guarantee clicks and conversions. Consider the following:
- About 25.8% of the total Internet users in the U.S. use ad blockers.
- 53% of website traffic comes from organic search, while only 27% come from paid listings.
These statistics clearly show that organic listings still trump paid ads, and that consumers would rather learn about a product or a service through tailored and high-quality content than through one-size-fits-all ads. As well, most companies have a limit to their ad budget and when that budget is utilized the ads then cease and all exposure goes dark. Organic search lives on, it provides milage and is not budget dependent.
SEO Strategies that Drive Results
Users hardly go beyond the first page of the search results, which emphasizes the need to boost your website ranking. Just how exactly do you do that? Here are five SEO strategies that can help you gain more visibility and traffic:
- Pay attention to user experience. In May 2021, Google began measuring UX through the Page Experience / Core Web Vitals, in addition to existing metrics.
- Largest Contenful Paint (LCP) – how soon the user sees a content on the screen after the link is clicked. The ideal LCP time is 2.5 seconds or less.
- First Input Delay (FID) – how long it takes for the page to respond once the user does something, such as type login details. Your FID is considered good if it is within 100ms.
- Cumulative Layout Shift – how stable the page elements are during loading. This means the layout must not shift more than 0.1.
Improving Page Experience means cleaning up the page code, removing unnecessary third-party scripts, using set attributes for media content, implementing lazy loading and more.
- Produce content that follows Google’s E-A-T (Expertise, Authoritativeness, and Trustworthiness) algo guidelines. These considerations help Google determine how relevant and useful your content is. Ergo, content must be valuable and tailored to end users’ needs. Besides attracting traffic and conversions; it would also help in ranking.
Of course, it is best if your content is backed up by facts and statistics from reputable and authority sites. This you can do by linking to .gov and edu sites. The authoritativeness of your website also increases when you have other reputable sites linking back to you, which is why it pays to do link building as well.
High-quality and valuable content is also critical in building brand awareness, which establishes your reputation and shows that you are a leader in your niche.
- Vary your content length. Optimized long-form content articles (3,000 words and up) are said to gain 3.5 times more backlinks than shorter articles because people find long but thorough and relevant content engaging, valuable and useful.
But this does not mean churning out one lengthy content after another. You can still produce short-form content without fear of ranking low, because you can optimize it for featured snippets.
Featured snippets are concise answers to a user’s query. Usually enclosed in a box, they increase page visibility because they are positioned just below the ads and above the first organic result.
- Create content optimized for voice search. Currently,110 million voice assistants are in use in the U.S. alone; it is projected that there will be 8.4 billion voice assistants units worldwide by 2024.
It makes perfect sense to create content that is voice search-friendly, concise and to the point. It must also target long-tail keyword phrases and use conversational language.
- Optimize your website for mobile. Everyone is on mobile devices, so it is critical to ensure that your content and all the other elements of your website are tailored to give users a seamless mobile experience. This means bite-sized and scrollable content, responsive buttons, high-quality images, device-compatible videos, and more.
SEO Experts Garner SEO Results
If you are looking to catapult your site to the top of the SERPs, start with an in-depth look into your current website performance. This combined with the above-mentioned strategies and other SEO tactics can help you outrank and outperform in organic search. Your growth is only as good as the strategy from which it is built and the analytics that discern effectiveness and guide future modifications. If you are looking for SEO experts to build a cohesive and prudent strategy to take your brand to the next level, contact Strategic SEO Solutions today.
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